The Library
Work through your marketing with the same tools I use with clients.
Each workbook walks you through one decision, step by step, with prompts and examples. Start with the stage you're in, work at your own pace, and bring me in when you want a second set of eyes.
1 · Find your stage
Take the two-minute assessment, or pick the stage that sounds like you.
2 · Pick your workbook
Each one helps you make one decision, from who your best customer is to what to post this week.
3 · Fill it in and use it
Fillable PDFs you can type into, save, and come back to.
Foundation: prove what customers will pay for
FoundationThe Library
Brand Foundations
Workbook
Mission, vision, values, positioning, and the four Ps.
Brand Foundations
Define what your brand stands for: its purpose, position, personality, and how you want it perceived.
$59
BuyFoundationThe Library
The Competitive
Edge
Where you win, and the position to claim.
The Competitive Edge
See where you win against competitors and how to claim that space.
$57
BuyFoundationThe Library
Ideal Customer
Workbook
Who buys, why they buy, and where to find them.
Ideal Customer
Get specific about who buys, why they buy, and where to find them.
$47
BuyCustomer Acquisition: reach the right customers
Customer AcquisitionThe Library
Content Pillars
Playbook
The themes every post comes back to.
Content Pillars
Choose the three to five themes your content should always come back to.
$79
BuyCustomer AcquisitionThe Library
The Voice
Map
How your brand sounds, everywhere it speaks.
Voice Map
Decide how your brand sounds, so everything you publish sounds like you.
$79
BuyCustomer AcquisitionThe Library
The Hook
Library
First lines that make the right people stop.
Hook Library
Write openings that make the right people stop and read.
$39
BuyCustomer AcquisitionThe Library
The Website
Playbook
A site that turns visits into leads.
The Website Playbook
Turn a good-looking website into one that brings in leads.
$89
BuyCustomer AcquisitionThe Library
LinkedIn Profile
Workbook
A profile that opens conversations.
LinkedIn Profile
Turn profile views into conversations and real opportunities.
$49
BuyCustomer AcquisitionThe Library
Instagram Profile
Workbook
A profile and feed that earn the follow.
Instagram Profile
Turn profile visits into follows, with a feed that looks intentional.
$49
BuyCustomer AcquisitionThe Library
Content Operating
System
The calendar and workflow behind steady publishing.
Content Operating System
Build the calendar and workflow that keep you publishing on a steady rhythm.
$89
BuyScaling: keep growing from here
ScalingThe Library
The Content
Engine
Content that scales past you.
The Content Engine
Scale your content past yourself with briefs, repurposing, and a system your team can run.
$89
BuyScalingThe Library
The Performance
Playbook
Growth through affiliates, influencers, and creators.
The Performance Playbook
Grow through other people's audiences with the right affiliates, influencers, and creators.
$79
BuyScalingThe Library
Google Analytics
Insights
Turn your data into the next growth decision.
Google Analytics Insights
Read your Google Analytics with confidence and turn the numbers into your next growth decision.
Coming soon
Get NotifiedWork through a whole stage at once.
Each bundle includes every workbook for one stage, for less than buying them separately.
Questions
What do I get when I buy?
A fillable PDF you can type into, save, and come back to. Your download link arrives right after checkout.
Which workbook should I start with?
Start with your stage. The two-minute assessment tells you which one you're in.
Do I need to work through them in order?
Within a stage, the order on this page is the order I recommend, but each workbook stands on its own.
What if I want help applying it?
Book a Strategy Session and bring your filled-in workbook. We'll work through it together.
Want a second set of eyes on your answers?
Bring your filled-in workbook to a 30-minute Strategy Session and leave with a clear next step. Your $150 credits toward an Audit or a Starter Website if you decide to keep going.