Assess Your Marketing
Lauren LoBue seated on a wooden stool in a cream linen suit, smiling, beside a stack of books

For founders and small teams

Build the brand.
Find the market. Bring it to life.

Turn your idea into a clearly positioned brand and a go-to-market plan that fits your stage and your budget.

Assess Your Marketingor book a 30-minute Strategy Session

The Growth System

Match your marketing to where your business is today.

You're in one of three stages, and each one asks a different revenue question. Answer the right one and your marketing budget starts earning its keep.

01 · Foundation

Will customers pay for this?

Prove what customers will pay for before you build it.

02 · Customer Acquisition

How do I reach the right customers?

Prove your route to market for hundreds instead of hundreds of thousands.

03 · Scaling

How do I keep growing from here?

Turn your brand into an asset that lowers what each new customer costs and attracts great people.

Find out where you are in two minutes.

Assess Your Marketing
Lauren LoBue walking through a sunlit studio with coffee, a laptop, and printed materials

Strategy before spend

Start with your business, and the right channels follow.

Build your plan around your customers, your market, and what you have to spend. Then choose your channels with confidence.

YOUR BUSINESS · YOUR CUSTOMER · YOUR MARKET · YOUR BUDGET → YOUR MARKETING MIX

See How We'd Work Together

Work with me

Build the brand. Develop the look. Make smarter decisions with data. Inspire confidence.

Founders and small businesses bring me one of four problems. Take a look at the real work I've done for each one.

Equility market positioning map with commentary redacted Kytyra dot chart of competitors across three verticals, descriptions redacted NeuroGeneces side-by-side competitor matrix, figures redacted

01 / Strategy

Market Intelligence & Go-to-Market Strategy

Research that leads to smarter decisions.

Who will buy, who you're up against, and where to spend first are still open questions.

Kytyra · EnviTrace · NeuroGeneces · LQ Digital
Terra Luna Development investor deck cover Terra Luna key financial highlights, figures redacted Terra Luna development timeline with a sandstone canyon photo, dates redacted Terra Luna market slide with stacked stones in raked sand, figures redacted

02 / Storytelling

Pitch & Investor Decks

Ideas that inspire confidence.

Investors and buyers decide in minutes, and your pitch needs longer than that.

NM Startup Alliance · Terra Luna · American Excelsior

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03 / Brand · Web · AI

Branding, Web Development & AI

Build the brand. Launch the website. Automate the growth.

Your business has grown past your brand, your website, and the tools you run it on.

The Gentleman Farm · LQ Digital · NM Startup Alliance · Birdie RV Park
The Gentleman Farm Premium Hemp Seed pouch, front and back, in green and cream plaid One-gallon jug wearing the Remedi Aqua biological clarifier label Remedi Aqua biological clarifier label Remedi Surface Pro hard surface cleaner label Remedi Air odor eliminator label American Excelsior Premium upholstery foam roll sold at Hobby Lobby American Excelsior Premium poly foam chair pad sold at Hobby Lobby

04 / Product Innovation

Product Development & Packaging

From concept to market.

Your product works, and now it needs to win on the shelf and with buyers.

The Gentleman Farm · Turner Manufacturing · American Excelsior

Start with a $150 Strategy Session, a Brand & Messaging Audit, or a Starter Website.

See how we'd work together

In their words

"Within one conversation, Lauren not only demystified [Google Ads] for me, she transformed the way I think about marketing and business strategy."

Leah N'Diaye · Organizational Effectiveness & Change Leader

See All Work

About Lauren

Founder first.
Marketer, always.

You're carrying the vision, the risk, and the next move, often on the same day. You deserve a partner who has carried them too. I've built companies from zero and led the marketing that grew them, so the advice you get comes from someone who has done the job.

Four-time founder
10+ years in marketing
Top 40 Under 40
Brand and go-to-market strategist
See Why Founders Work With Me
Black-and-white portrait of Lauren LoBue laughing, seated on the floor beside a laptop and notebook

Let's talk

Building something? Let's bring it to market.

Tell me what you're building and where you're stuck. I'll reply within two business days with the best next step for your business.

Book a 30-minute Strategy Session